Author : Kate Dickens
ISBN# : 1 86063 083 9
168 pages, softback

Targeted specifically for the Middle East, Serve Them Right gives practical, user-friendly advice on how to develop excellent customer care skills with a multicultural workforce. Since the composition of the workforce and the customer base in the Gulf today is so diverse, the book demonstrates how to deliver multicultural customer service that will leave the customer not only satisfied, but enthused about the company.

It focuses on practical issues which affect all service-oriented organisations (whether a small or multinational enterprise), providing an overview of a typical customer care campaign and guidance on setting benchmarks which everyone involved in customer service can understand and aspire to.